Segmenting Your Feedback Analysis
Overview
Segmentation allows you to break down feedback results by specific respondent groups such as demographics, user types, cohorts, or other attributes. Once enabled, segments appear as filters across dashboards, making your insights more structured and actionable.
Segmentation helps you:
Compare different groups side-by-side
Understand how feedback varies across audiences
Identify high-priority segments
Add context to both quantitative and qualitative data
How Segmentation Works
Segmentation is created from structured data captured through:
Survey questions
Uploaded data files (CSV/Excel)
Custom attributes added to a Feedback Group
Metadata synced through integrations
Once detected, segmentation fields automatically become available in the platform’s filter panel.
1. Segmentation Through Survey Questions
Segmentation is enabled when a survey includes at least one single-choice or multiple-choice question.
During processing, the platform:
Identifies these questions as segmentation variables
Creates segments based on the available answer options
Adds these segments to the filtering panel for use in analysis
This allows you to segment any question results or open-text insights by the groups defined within your survey.
2. Segmentation for Data Uploads (CSV/Excel)
Segmentation can also be created from metadata included in uploaded files.
During the Data Mapping step:
Upload your CSV or Excel file.
Map any relevant columns as Multiple / Single Choice question.
These mapped attributes automatically become segmentation fields.
Segmentation filters are added immediately after import.
This allows you to segment feedback even when data originates from external platforms.
Supported segmentation fields in uploads include:
User profile attributes
Program or departmental information
Cohort or lifecycle stage
Behavioral metadata
Location or organizational data
If a column can be used to identify a group of respondents, it can be mapped as a segmentation variable.
Add to Filters
All segmentation variables—whether from surveys or uploaded data— will have an "Add to Filters" bottom left of the question.
You can use filters to:
Narrow results to a specific group
Compare multiple segments side-by-side
Focus analysis on a particular audience
Apply consistent segmentation across dashboards and exports
Filters apply to both quantitative and qualitative insights throughout the platform.
Segmentation in Analysis Views
Segmentation can be applied across all analysis types:
Quantitative Analysis
Segmentation allows you to:
Filter charts by group
Compare how groups responded to the same question
Analyze distributions for each segment
Qualitative Analysis
Segmentation can be applied to open-text data to:
Filter by segment
Compare segments in sentiment, themes, and flags
Identify differences in language or topic frequency
Summary
Segmentation gives you a flexible way to structure and analyze feedback across different respondent groups. Whether created through survey questions or uploaded metadata, segmentation fields become filters that can be applied across all dashboards, charts, and open-text analysis viewsmaking your data more meaningful and actionable.
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